The transcription of the Georgian letter ჩ is ch.
'ჩ' is pronounced exactly like English 'ch' in 'child'.

Recordings:

A big amount of air is required to pronounce the consonant ‘ჩ’. The tip of the tongue is lowered to the front teeth. The top of the front part of the tongue is set against the front part of the hard palate and covers the alveolar area. The vocal cords are slightly open.

The letter written or typed in this way is called chini.

It is traced out with one movement of the hand and is written between the three upper lines: movement of the hand begins between the upper and upper middle lines, drawing from left to right an inclined, upwards directed bow, that ends at the upper line with a semicircle, goes vertically down to the lower middle line drawing an open circle from left to right between the upper and lower middle lines.